#GARDENFIT
LET'S CHANGE OUR CITIES, WAISTLINES, AND FOOD SYSTEM.
What if we started to treat gardening as exercise, and devote the same amount of infrastructure, money, and fashion – as we do to sport?
Gardening is proven to have a positive impact on our well-being and mental health. It is one of the best self-care interventions one can partake in. It improves people’s eating habits. In turn, edible gardens influence food security and the agency of the neighborhoods.
LE'S CHANGE OUR CITIES, WAISTLINES AND FOOD SYSTEMS
MINDSET SHIFT
What if we started to tend to tomatoes the same way we join yoga classes, as an act of self-care?
Let's redesign gardening
TAKE OVER
let's change the visual language for gardening. Harness sports brands' aesthetic power to influence our behavior
HOW MANY CALORIES YOU CAN BURN?
Pulling weeds, planting
200-400 calories per hour
Mowing
250-300 calories per hour
Raking and bagging leaves
350-450 calories per hour
Walking
210-360 calories per hour
Pulling weeds, planting
200-400 calories per hour
Mowing
250-300 calories per hour
Raking and bagging leaves
350-450 calories per hour
Walking
210-360 calories per hour
TOOLS WITH WEIGHTS
THE FLUO ORANGE STANDS AGAINST THE GREEN
AND SOIL
GET FIT
AND NEVER LOOSE THE TOOLS AGAIN
Become #GARDENFIT influencer
During a lockdown in Barcelona, I could go running, but couldn't go to the urban garden.
What constitutes a sport and healthy activity?
We created a network of enthusiasts for the distributed photoshoots, to change perceptions
18 people from 6 countries took part, in front and behind camera